Sales & Marketing
ARSFEST FESTIVAL 2026
ARSFEST FESTIVAL 2026
Designed the complete visual identity for Arsfest, a multi event cultural festival featuring twelve individual programs across art, music and performance.
Designed the complete visual identity for Arsfest, a multi event cultural festival featuring twelve individual programs across art, music and performance.
Year
2026
Year
2026
Year
2026
Industry
Festival / Brand Identity & Print Design
Industry
Festival / Brand Identity & Print Design
Industry
Festival / Brand Identity & Print Design
Intro
Arsfest is a cultural festival held at the Cultural Center in Radlje ob Dravi, bringing together twelve individual events spanning art exhibitions, concerts, theatre and other cultural programs. The festival serves as a year defining cultural event for the local community, attracting audiences from across the region.
Objective
Develop a flexible visual identity system that could carry twelve distinct events under one festival umbrella. Each event needed its own clear identity while remaining recognizable as part of Arsfest. The system had to scale across every format the festival uses, from social media posts to t shirts to large format jumbo billboards, without losing its character or coherence.
Challenge
The biggest challenge was building one identity flexible enough for twelve different programs, with very different audiences, from contemporary art exhibitions to big band concerts to folk performances. The system had to feel consistent at festival level while giving each event its own personality. It also had to work across every scale, from small social tiles to billboards seen from across the street.
Result
A bold, type led identity built around the Arsfest wordmark, used as the visual anchor across the entire festival. Each event extends the system with its own color treatment and imagery, while the wordmark holds the family together. The identity was applied across posters, jumbo billboards, social media content, merchandise, programs and event signage, supporting the festival across both physical and digital touchpoints.
Latest Projects
Sales & Marketing
ARSFEST FESTIVAL 2026
ARSFEST FESTIVAL 2026
Designed the complete visual identity for Arsfest, a multi event cultural festival featuring twelve individual programs across art, music and performance.
Designed the complete visual identity for Arsfest, a multi event cultural festival featuring twelve individual programs across art, music and performance.
Year
2026
Year
2026
Year
2026
Industry
Festival / Brand Identity & Print Design
Industry
Festival / Brand Identity & Print Design
Industry
Festival / Brand Identity & Print Design
Intro
Arsfest is a cultural festival held at the Cultural Center in Radlje ob Dravi, bringing together twelve individual events spanning art exhibitions, concerts, theatre and other cultural programs. The festival serves as a year defining cultural event for the local community, attracting audiences from across the region.
Objective
Develop a flexible visual identity system that could carry twelve distinct events under one festival umbrella. Each event needed its own clear identity while remaining recognizable as part of Arsfest. The system had to scale across every format the festival uses, from social media posts to t shirts to large format jumbo billboards, without losing its character or coherence.
Challenge
The biggest challenge was building one identity flexible enough for twelve different programs, with very different audiences, from contemporary art exhibitions to big band concerts to folk performances. The system had to feel consistent at festival level while giving each event its own personality. It also had to work across every scale, from small social tiles to billboards seen from across the street.
Result
A bold, type led identity built around the Arsfest wordmark, used as the visual anchor across the entire festival. Each event extends the system with its own color treatment and imagery, while the wordmark holds the family together. The identity was applied across posters, jumbo billboards, social media content, merchandise, programs and event signage, supporting the festival across both physical and digital touchpoints.
Latest Projects
Sales & Marketing
ARSFEST FESTIVAL 2026
ARSFEST FESTIVAL 2026
Designed the complete visual identity for Arsfest, a multi event cultural festival featuring twelve individual programs across art, music and performance.
Designed the complete visual identity for Arsfest, a multi event cultural festival featuring twelve individual programs across art, music and performance.
Year
2026
Year
2026
Year
2026
Industry
Festival / Brand Identity & Print Design
Industry
Festival / Brand Identity & Print Design
Industry
Festival / Brand Identity & Print Design
Intro
Arsfest is a cultural festival held at the Cultural Center in Radlje ob Dravi, bringing together twelve individual events spanning art exhibitions, concerts, theatre and other cultural programs. The festival serves as a year defining cultural event for the local community, attracting audiences from across the region.
Objective
Develop a flexible visual identity system that could carry twelve distinct events under one festival umbrella. Each event needed its own clear identity while remaining recognizable as part of Arsfest. The system had to scale across every format the festival uses, from social media posts to t shirts to large format jumbo billboards, without losing its character or coherence.
Challenge
The biggest challenge was building one identity flexible enough for twelve different programs, with very different audiences, from contemporary art exhibitions to big band concerts to folk performances. The system had to feel consistent at festival level while giving each event its own personality. It also had to work across every scale, from small social tiles to billboards seen from across the street.
Result
A bold, type led identity built around the Arsfest wordmark, used as the visual anchor across the entire festival. Each event extends the system with its own color treatment and imagery, while the wordmark holds the family together. The identity was applied across posters, jumbo billboards, social media content, merchandise, programs and event signage, supporting the festival across both physical and digital touchpoints.