Sales & Marketing
SPEED-TESTING Copy
SPEED-TESTING Copy
Complete explanation of functionality, internal parts and ecosystem.
Complete explanation of functionality, internal parts and ecosystem.
Year
2025
Year
2025
Year
2025
Industry
Sports performance
Industry
Sports performance
Industry
Sports performance
Intro
Ledsreact builds field-testing systems for athletes that respond to movement in real time. Their clients are professional teams, clubs, and training schools across the United States and Europe. Their reps were closing conversations on Zoom, sending spec sheets via email, and asking prospects to imagine what a system would look like installed in their facility. The process was slow, as they were often limited by geography. What they needed wasn't more content. They needed something that worked before the conversation even started.
Objective
Ledsreact came to us with a clear brief: build something the sales team could send out during the introduction phase that would give a prospect a genuine sense of the product without a physical sample in front of them.
The viewer had to work as a standalone object. Sometimes explained by the sales person, and sometimes a prospect should be able to open a link, explore the product on their own.
Our objective was to design an experience around three specific questions every buyer has when they first encounter a technical product:
How does it work? · How is it made? · How does it connect?
These weren't arbitrary categories. They map directly to the three objections a buyer holds in their head before they trust a product enough to take a meeting seriously. Answer all three, visually, without a wall of text, and you change the quality of that first conversation.
Challenge
The hardest part of building the viewer wasn't the technology. It was the information architecture.
Ledsreact's product has real depth: proprietary LED configurations, custom enclosures, wireless connectivity, mounting systems, timing protocols. The viewer could not be a technical manual. It had to feel like a confident, well-edited introduction, the kind a good salesperson gives in the first three minutes of a meeting. Show enough to create understanding. Don't show so much that the viewer drowns.
Gathering the source material took time. We went back and forth with the Ledsreact team to understand not just what the product does, but what questions their reps hear most often in early-stage conversations.
The other constraint was usability. The viewer had to work for someone who had never interacted with a 3D environment before. A prospect opening it on a laptop between meetings had to be able to explore it intuitively. That shaped every decision we made about UI and what we chose to animate versus what we left static.
Result
Ledsreact started using the viewer in their outbound workflow the same day the project was completed (10 working days). The response wasn't just positive, it changed the shape of who they were reaching.
Prospects were sharing it. The geography of their pipeline expanded not because they changed their targeting, but because the asset itself was worth passing along.
The viewer didn't replace the relationship. But it held the relationship in place until the conversation could happen.
Latest Projects
Sales & Marketing
SPEED-TESTING Copy
SPEED-TESTING Copy
Complete explanation of functionality, internal parts and ecosystem.
Complete explanation of functionality, internal parts and ecosystem.
Year
2025
Year
2025
Year
2025
Industry
Sports performance
Industry
Sports performance
Industry
Sports performance
Intro
Ledsreact builds field-testing systems for athletes that respond to movement in real time. Their clients are professional teams, clubs, and training schools across the United States and Europe. Their reps were closing conversations on Zoom, sending spec sheets via email, and asking prospects to imagine what a system would look like installed in their facility. The process was slow, as they were often limited by geography. What they needed wasn't more content. They needed something that worked before the conversation even started.
Objective
Ledsreact came to us with a clear brief: build something the sales team could send out during the introduction phase that would give a prospect a genuine sense of the product without a physical sample in front of them.
The viewer had to work as a standalone object. Sometimes explained by the sales person, and sometimes a prospect should be able to open a link, explore the product on their own.
Our objective was to design an experience around three specific questions every buyer has when they first encounter a technical product:
How does it work? · How is it made? · How does it connect?
These weren't arbitrary categories. They map directly to the three objections a buyer holds in their head before they trust a product enough to take a meeting seriously. Answer all three, visually, without a wall of text, and you change the quality of that first conversation.
Challenge
The hardest part of building the viewer wasn't the technology. It was the information architecture.
Ledsreact's product has real depth: proprietary LED configurations, custom enclosures, wireless connectivity, mounting systems, timing protocols. The viewer could not be a technical manual. It had to feel like a confident, well-edited introduction, the kind a good salesperson gives in the first three minutes of a meeting. Show enough to create understanding. Don't show so much that the viewer drowns.
Gathering the source material took time. We went back and forth with the Ledsreact team to understand not just what the product does, but what questions their reps hear most often in early-stage conversations.
The other constraint was usability. The viewer had to work for someone who had never interacted with a 3D environment before. A prospect opening it on a laptop between meetings had to be able to explore it intuitively. That shaped every decision we made about UI and what we chose to animate versus what we left static.
Result
Ledsreact started using the viewer in their outbound workflow the same day the project was completed (10 working days). The response wasn't just positive, it changed the shape of who they were reaching.
Prospects were sharing it. The geography of their pipeline expanded not because they changed their targeting, but because the asset itself was worth passing along.
The viewer didn't replace the relationship. But it held the relationship in place until the conversation could happen.
Latest Projects
Sales & Marketing
SPEED-TESTING Copy
SPEED-TESTING Copy
Complete explanation of functionality, internal parts and ecosystem.
Complete explanation of functionality, internal parts and ecosystem.
Year
2025
Year
2025
Year
2025
Industry
Sports performance
Industry
Sports performance
Industry
Sports performance
Intro
Ledsreact builds field-testing systems for athletes that respond to movement in real time. Their clients are professional teams, clubs, and training schools across the United States and Europe. Their reps were closing conversations on Zoom, sending spec sheets via email, and asking prospects to imagine what a system would look like installed in their facility. The process was slow, as they were often limited by geography. What they needed wasn't more content. They needed something that worked before the conversation even started.
Objective
Ledsreact came to us with a clear brief: build something the sales team could send out during the introduction phase that would give a prospect a genuine sense of the product without a physical sample in front of them.
The viewer had to work as a standalone object. Sometimes explained by the sales person, and sometimes a prospect should be able to open a link, explore the product on their own.
Our objective was to design an experience around three specific questions every buyer has when they first encounter a technical product:
How does it work? · How is it made? · How does it connect?
These weren't arbitrary categories. They map directly to the three objections a buyer holds in their head before they trust a product enough to take a meeting seriously. Answer all three, visually, without a wall of text, and you change the quality of that first conversation.
Challenge
The hardest part of building the viewer wasn't the technology. It was the information architecture.
Ledsreact's product has real depth: proprietary LED configurations, custom enclosures, wireless connectivity, mounting systems, timing protocols. The viewer could not be a technical manual. It had to feel like a confident, well-edited introduction, the kind a good salesperson gives in the first three minutes of a meeting. Show enough to create understanding. Don't show so much that the viewer drowns.
Gathering the source material took time. We went back and forth with the Ledsreact team to understand not just what the product does, but what questions their reps hear most often in early-stage conversations.
The other constraint was usability. The viewer had to work for someone who had never interacted with a 3D environment before. A prospect opening it on a laptop between meetings had to be able to explore it intuitively. That shaped every decision we made about UI and what we chose to animate versus what we left static.
Result
Ledsreact started using the viewer in their outbound workflow the same day the project was completed (10 working days). The response wasn't just positive, it changed the shape of who they were reaching.
Prospects were sharing it. The geography of their pipeline expanded not because they changed their targeting, but because the asset itself was worth passing along.
The viewer didn't replace the relationship. But it held the relationship in place until the conversation could happen.